donated more than $600 million of his fortune since
2007 to create and sustain antismoking programs
and fund research around the world. A former nicotine
addict, he is a most effective ally in the battle to curb tobacco.
photo: Kevin Lamarque/Reuters
http://cityroom.blogs.nytimes.com/2012/03/22/bloomberg-pledges-220-million-to-global-antismoking-effort/
The Bloomberg Initiative To Reduce Tobacco Use
is changing the sensibility about the global culture
of cigarette smoking. Most recent support includes
funding for research at Johns Hopkins University
and a vigorous antismoking campaign in Chile.
The Bloomberg Initiative may be having the most
significant impact of any program worldwide.
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