Monday, April 14, 2014

Cover Me I'm Changing Brands-The Nicotine Bait and Switch..

E cigarettes are taking the hit for
the real tobacco smoking habit.

Tech swaggered into the saloon,
and offered EVERYONE a puff. 
They never looked back, except 
to appropriate the old fashioned
macho movie star marketing to 
get everyone into the conversation.
e cigs are glad to stand in for the 
real actor because it's all about 
looking cool rather than doing 
something cool. 

At its best, an e cig takes a real 
cigarette temporarily out of a 
smokers hand. But not for long.

e cigarettes took off, at a time 
when the efforts to curtail  
smoking was stronger than ever 
before. Through plain packaging, 
graphic advertising, public 
smoking bans, sundry laws
and increasing tobacco taxes, 
these tools have created smoker 
as pariah in the western world. 

What was the Tobacco Industry 
to do?

Electronic cigarettes somehow seem 
like an answer to Tobacco's prayer. 
A new nicotine dispensing device. 
Keep feeding them nicotine a new
way, but keep the gesture in place.

Milennials can't get enough of
technology, and e cigarettes, like 
their Droid or IPhone, are their 
very own hand held Ferraris, 
with custom colors, shapes and 
special effects. The vaping industry
has developed the personal e cig to 
reel in "the hip". It's so compelling, 
it's converting people to the gesture, 
who never smoked, but thought it 
looked cool. The psychology of 
addiction keeps the fire in place, 
only this time, eliminated the 
smoke.

But the fact is that so many 
"vapesters" flaunted their public use, 
e cigs also received sweeping bans 
of their use similar to tobacco bans.
But "vape lounges" proliferate.

While e cigarettes hog the spotlight,   
Marlboro Country, is preying on 
youthful dreams with the emphasis 
on being hip. Philip Morris is running
a hipper than thou campaign in Europe.

 












The Industry is also bearing down 
on Indonesia. They're trying to get 
everyone coming and going...

E cigs are just the delivery system 
for the 21st century.

I'm glad I'm not hip anymore.

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