on how to influence young
people today. She discusses
Tina Rosenberg's Join The Club.
It observed the counter-
marketing approach by delving
into Big Tobacco's documents
that showed their strategies for
replacing dying customers with
new young ones. The effectiveness
of this approach has a lot more
young people paying attention to
the "truth" about Tobacco...
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| The Selfie: a common dopamine delivery system. Photo courtesy of Shutterstock |
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