Friday, April 10, 2015

Rt.com: Russian activists want graphic warnings on cigarette packs to be changed to positive messages

Russian social activists are 
lobbying heavily to replace
gruesome graphic warnings
on cigarette packs with
positive reinforcement 
messages of encouragement.
The Russian Social Initiative
insists that positive messaging
will aid the motivation to quit.
Meanwhile, the Russian Health 
Ministry is preparing an even
more unsettling collection of 
visual warnings for packaging,
including corpses killed by fires
in their own apartments. While
at least 77 other countries 
including Australia and 
Uruguay have or will soon have 
graphic health warnings, Russia
seems to be escalating the
visual morbidity, "all the 
better to impact and convince
smokers to quit."
While it is not the usual practice 
of RTS to post visual scare
tactics, Russia has really gone
to great lengths to stub out the 
habit of nicotine addiction. 
Rt.com: Russian activists want graphic warnings on packs to be changed to positive reinforcement



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