packs, while legal in other countries, has been struck
down in a court of law. The FDA is not appealing
the decision to the Supreme Court. The government
is now considering a different approach to grotesque
graphics on cigarette packs in the U.S.
http://www.adweek.com/news/advertising-branding/feds-abandon-graphic-cigarette-warning-labels-148059
After companies like R.J. Reynolds and Lorillard
Tobacco successfully argued their First Amendment
rights by breaking out a carton of lawyers (and with
the assistance of their advertisers), they were able to
slither out of having to use warning labels by decision
in the lower courts. They stopped the government
from labeling each pack with the truth. Big Tobacco
is being allowed to keep its imagery in place.
That's power.
Adweek says the FDA is planning some other approach.
Are they open to ideas? Anti-smoking needs greater
visual power that does not challenge First Amendment
Rights. We need some badass editorial mockery.
Forget the tasteless crap. Pulitzer Prize stuff.
We've got to outsmart them.
In the visual battle that they're currently waging,
clever anti-smoking graphics are required in this
unholy anti-smoking war. People need to be creeped
out the right way. Clearly this is very hard to do.
Artists, take up the call...
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