Homeless smoking rates are four times the national average...

In the 90's, R.J. Reynolds had a smoking program 
for the homeless called "Project SCUM", which 
stood for Sub Culture Urban Marketing. Homeless
people spend more money on cigarettes, money 
they don't have, than almost any other demographic.
Big Tobacco exploits these folks who are easy targets.
This stunning US News and World Report feature
underlines the growing epidemic of smoking amongst 
the homeless... 
RJ Reynolds launched a smoking project in the 90's, targeting the homeless. They called it "SCUM"