A little levity is called for...MAD's Ads....

From Mad Magazine's 
infamous anti-smoking 
campaign (link to New 
Yorker article in this 
morning's post...)

New Yorker: Mad Magazine's Glorious Anti-Smoking Campaign

In the Sixties, Mad Magazine 
took on the Tobacco companies  
with truth in their anti-smoking
parodies of ads and brands 
that were so clever that readers 
still remember them today.
David Margolick's article in 
New Yorker shows the gutsiness
of MAD, who was publishing 
these funny ads even before the 
Surgeon General's Findings on 
Tobacco...

New Yorker: Mad Magazine's Glorious Anti-Smoking Campaign of the 60's