Monday, February 11, 2013

The Bloomberg Initiative To Reduce Tobacco Use...

Mayor Michael Bloomberg of NYC has personally 
donated more than $600 million of his fortune since 
2007 to create and sustain antismoking programs 
and fund research around the world. A former nicotine 
addict, he is a most effective ally in the battle to curb tobacco. 
photo: Kevin Lamarque/Reuters

The Bloomberg Initiative To Reduce Tobacco Use 
is changing the sensibility about the global culture 
of cigarette smoking. Most recent support includes 
funding for research at Johns Hopkins University 
and a vigorous antismoking campaign in Chile. 
The Bloomberg Initiative may be having the most 
significant impact of any program worldwide.

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