the real tobacco smoking habit.
Tech swaggered into the saloon,
and offered EVERYONE a puff.
They never looked back, except
to appropriate the old fashioned
macho movie star marketing to
get everyone into the conversation.
e cigs are glad to stand in for the
real actor because it's all about
looking cool rather than doing
something cool.
At its best, an e cig takes a real
cigarette temporarily out of a
smokers hand. But not for long.
e cigarettes took off, at a time
when the efforts to curtail
smoking was stronger than ever
before. Through plain packaging,
graphic advertising, public
smoking bans, sundry laws
and increasing tobacco taxes,
these tools have created smoker
as pariah in the western world.
What was the Tobacco Industry
to do?
Electronic cigarettes somehow seem
like an answer to Tobacco's prayer.
A new nicotine dispensing device.
Keep feeding them nicotine a new
way, but keep the gesture in place.
Milennials can't get enough of
technology, and e cigarettes, like
their Droid or IPhone, are their
very own hand held Ferraris,
with custom colors, shapes and
special effects. The vaping industry
has developed the personal e cig to
reel in "the hip". It's so compelling,
it's converting people to the gesture,
who never smoked, but thought it
looked cool. The psychology of
addiction keeps the fire in place,
only this time, eliminated the
smoke.
But the fact is that so many
"vapesters" flaunted their public use,
e cigs also received sweeping bans
of their use similar to tobacco bans.
But "vape lounges" proliferate.
While e cigarettes hog the spotlight,
Marlboro Country, is preying on
youthful dreams with the emphasis
on being hip. Philip Morris is running
a hipper than thou campaign in Europe.
The Industry is also bearing down
on Indonesia. They're trying to get
everyone coming and going...
E cigs are just the delivery system
for the 21st century.
I'm glad I'm not hip anymore.
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