RTS 2015 Pain In The ASH Award goes to: JEFF THE DISEASED LUNG

Romancing The Smoke's
2015 PAIN IN THE ASH 
Award goes to the guy
who has done more to 
encourage and influence
the anti-smoking movement 
while making a mockery
of Marlboro's sleazy efforts
to hook Millennials and
the Third World...
CONGRATULATIONS!
JEFF THE DISEASED LUNG

#JeffWeCan on Twitter!
Big thanks to John Oliver 
for bringing this issue to 
the forefront and Jeff into 
our smokefree homes!

Jeff's likeness is on bus 

stops in Uruguay, (and 

PMI is suing the little 

country over this gesture);

he's on t-shirts in Togo;

he has led an ASH Flash

Mob in Times Square, and 

danced til he dropped 

(which wasn't long) on 

John Oliver's Last Week 

Tonight. Jeff the Diseased 

Lung is the perfect anti-

pitchman to call Marlboro

on their, as John Oliver 

says, "Pile of horseshit!"

Everyone should be 

wearing a JEFF t-shirt 

to remind Marlboro of 

their "new Mascot"... 

Thank you to Action on 

Smoking and Health and 

Campaign for Tobaccofree 

Kids for their unceasing 

efforts to make the world 

more smokefree; and to 

John Oliver for inventing

our honoree, JEFF.

Someone please tell JEFF he 

won the PAIN IN THE ASH

Award over at #JeffWeCan... 

Medical Daily: Jeff the Diseased Lung Leads Tobacco Free Kids & ASH anti-Marlboro Protest in Times Square

Campaign for Tobacco Free 
Kids and Action on Smoking 
and Health, also known as
ASH.org, joined up with John 
Oliver's Jeff the Diseased 
Lung to mock Philip Morris 
International during their 
annual shareholders meeting 
where they also discuss how 
to replace their customer base 
that's either died or quit. PMI's
controversial "Be Marlboro" 
European campaign blatantly
flaunts danger, rebellion and 
sex as reasons for youth to 
smoke their brand. ASH 
Campaign Coodinator Shana 
Narula mobilized the first anti-
Tobacco Flash mob in front 
of the Hyatt Hotel, where the 
PMI shareholders meeting was 
taking place. Black lung humor 
at its finest...Keep up the great 
work; where do I get one of 
those Stop Marlboro t-shirts? 
Samantha Olson reports.
Medical Daily: John Oliver's Jeff the Diseased Lung hits Times Square in Tobacco Free Kids & ASH anti-Marlboro flash mob protest

Photo courtesy Medical Daily

Consumerist: Philip Morris Intl. using copyright infringement to halt critics of Marlboro's dreadful European ads

Consumerist's Chris Morran 
brings us the ongoing saga of 
the battle between Philip Morris 
International and the Campaign 
for Tobaccofree Kids over the 
giant's "Don't Be A Maybe" 
European marketing ploy that 
HBO's John Oliver skewered 
last month with Jeff the Diseased 
Lung (#jeffwecan) and that 
TobaccoFreeKids had challenged 
and PMI had struck down with 
copyright infringement as its 
argument. The overt sliminess of 
the tobacco giant's campaign 
rubs in how hip the blatant lack
lack of morals and brains is...
MAYBE presses youth to smoke 
their brand if "you're cool"... 
here are a couple of those 
billboards... their stuff is worse 
in poorer Eastern bloc countries; 
and we've added a couple of 
appropriate images to mock 
their campaign.  Big Tobacco is 
using copyright infringement as 
their argument on all challenges 
against them, such as plain 
packaging and youth target 
marketing. Very important read.
This is big news...they'll use this 
defense again and again....
Consumerist.com: PMI uses copyright infringement argument to silence critics of dreadful European Marlboro ads...

Forbes: Philip Morris International Bets Big on the Future of Smoking-Article by Daniel Fisher

If you read only one article this 
year on the Tobacco Industry, 
smoking and its future, this article 
by Daniel Fisher is the one that will
bring a reader up to date with what
the Industry is planning for the 
changing world of nicotine addiction...
Forbes: PMI Bets Big on the Future of Smoking- Article by Daniel Fisher

Photo credit: Thomas Jantscher