President of Legacy, and was
particularly observant of
Mad Men's approach to
smoking over the program's
seven year run. Robin
pointed out that Betty's
diagnosis was revealed on
Mother's Day, a particularly
poignant time to bring attention
to the hazards of cigarette smoking.
As Legacy is dedicated to ending
the tobacco epidemic in the US,
Ms. Koval said that Mad Men
brought the smoking issue full
circle, with Betty's cavalier
resignation at her fate...
hard core smokers know when it's
too late. The key is getting free
before then. One of the lessons
learned from one of television's
great period dramas.
CNN: Koval: Mad Men got the smoking issue right after all...