Washington Post that UCSF
is powering an anti-tobacco
campaign- Countering Young
Adult Tobacco Marketing in
Bars to work with social scene
leaders like DJs & bartenders
to discourage tobacco use
amongst hipsters & encourage
quit smoking groups amongst
their peers. Smokefree events
through the social brand
"Commune" features local
artists and alt bands are
working to make being
smokefree hip. This is
a difficult task since young
adults don't want to hear
the "dangerous" part
about smoking; yet are
strongly connected to self-
expression and social justice.
Dr. Pamela Ling of UCSF is
the Project Leader of this
campaign that's doing its best
to stymie Big Tobacco in its
efforts to hook the hipster.
Washington Post: NIH is spending 5 million to discourage hipsters from smoking
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