lobbying heavily to replace
gruesome graphic warnings
on cigarette packs with
positive reinforcement
messages of encouragement.
The Russian Social Initiative
insists that positive messaging
will aid the motivation to quit.
Meanwhile, the Russian Health
Ministry is preparing an even
more unsettling collection of
visual warnings for packaging,
including corpses killed by fires
in their own apartments. While
at least 77 other countries
including Australia and
Uruguay have or will soon have
graphic health warnings, Russia
seems to be escalating the
visual morbidity, "all the
better to impact and convince
smokers to quit."
While it is not the usual practice
of RTS to post visual scare
tactics, Russia has really gone
to great lengths to stub out the
habit of nicotine addiction.
Rt.com: Russian activists want graphic warnings on packs to be changed to positive reinforcement
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